| Original language | English |
|---|---|
| Publication date | Jan 2018 |
| Publication status | Published - Jan 2018 |
| Event | Inaugural Industrial Marketing Management Summit - Copenhagen Business School, Copenhagen, Denmark Duration: 24. Jan 2018 → 26. Jan 2018 Conference number: 1 https://www.journals.elsevier.com/industrial-marketing-management/industrial-marketing-management-summit |
Seminar
| Seminar | Inaugural Industrial Marketing Management Summit |
|---|---|
| Number | 1 |
| Location | Copenhagen Business School |
| Country | Denmark |
| City | Copenhagen |
| Period | 24/01/2018 → 26/01/2018 |
| Internet address |
Cite this
Munksgaard, K. B., Johnsen, R. E., & Bastholm, S. M. (2018). Working the giant: a small firm perspective on asymmetric customer-supplier relationships. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.
@conference{83dcdb49443c4d9087b5b0775a4b89d1,
title = "Working the giant: a small firm perspective on asymmetric customer-supplier relationships",
author = "Munksgaard, {Kristin B.} and Johnsen, {Rhona E.} and Bastholm, {Steffen Muxoll}",
year = "2018",
month = "1",
language = "English",
note = "Inaugural Industrial Marketing Management Summit ; Conference date: 24-01-2018 Through 26-01-2018",
url = "https://www.journals.elsevier.com/industrial-marketing-management/industrial-marketing-management-summit",
}
Munksgaard, KB, Johnsen, RE & Bastholm, SM 2018, 'Working the giant: a small firm perspective on asymmetric customer-supplier relationships' Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark, 24/01/2018 - 26/01/2018, .
Working the giant: a small firm perspective on asymmetric customer-supplier relationships. / Munksgaard, Kristin B.; Johnsen, Rhona E.; Bastholm, Steffen Muxoll.
2018. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review
TY - CONF
T1 - Working the giant: a small firm perspective on asymmetric customer-supplier relationships
AU - Munksgaard, Kristin B.
AU - Johnsen, Rhona E.
AU - Bastholm, Steffen Muxoll
PY - 2018/1
Y1 - 2018/1
M3 - Paper
ER -
Munksgaard KB, Johnsen RE, Bastholm SM. Working the giant: a small firm perspective on asymmetric customer-supplier relationships. 2018. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.