Working the giant: a small firm perspective on asymmetric customer-supplier relationships

Kristin B. Munksgaard, Rhona E. Johnsen, Steffen Muxoll Bastholm

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication dateJan 2018
Publication statusPublished - Jan 2018
EventInaugural Industrial Marketing Management Summit - Copenhagen Business School, Copenhagen, Denmark
Duration: 24. Jan 201826. Jan 2018
Conference number: 1
https://www.journals.elsevier.com/industrial-marketing-management/industrial-marketing-management-summit

Seminar

SeminarInaugural Industrial Marketing Management Summit
Number1
LocationCopenhagen Business School
CountryDenmark
CityCopenhagen
Period24/01/201826/01/2018
Internet address

Cite this

Munksgaard, K. B., Johnsen, R. E., & Bastholm, S. M. (2018). Working the giant: a small firm perspective on asymmetric customer-supplier relationships. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.
Munksgaard, Kristin B. ; Johnsen, Rhona E. ; Bastholm, Steffen Muxoll. / Working the giant: a small firm perspective on asymmetric customer-supplier relationships. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.
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month = "1",
language = "English",
note = "Inaugural Industrial Marketing Management Summit ; Conference date: 24-01-2018 Through 26-01-2018",
url = "https://www.journals.elsevier.com/industrial-marketing-management/industrial-marketing-management-summit",

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Munksgaard, KB, Johnsen, RE & Bastholm, SM 2018, 'Working the giant: a small firm perspective on asymmetric customer-supplier relationships' Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark, 24/01/2018 - 26/01/2018, .

Working the giant: a small firm perspective on asymmetric customer-supplier relationships. / Munksgaard, Kristin B.; Johnsen, Rhona E.; Bastholm, Steffen Muxoll.

2018. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

TY - CONF

T1 - Working the giant: a small firm perspective on asymmetric customer-supplier relationships

AU - Munksgaard, Kristin B.

AU - Johnsen, Rhona E.

AU - Bastholm, Steffen Muxoll

PY - 2018/1

Y1 - 2018/1

M3 - Paper

ER -

Munksgaard KB, Johnsen RE, Bastholm SM. Working the giant: a small firm perspective on asymmetric customer-supplier relationships. 2018. Paper presented at Inaugural Industrial Marketing Management Summit, Copenhagen, Denmark.