Who Benefits Whom? An Empirical Analysis of Brand Image Transfer in Multiple Sponsorships

Oliver Schnittka, Franziska Voelckner, Henrik Sattler

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Marketing and the Core Disciplines : Proceedings of the 38th Annual European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2009
Publication status	Published - 2009
Event	38th Annual Conference of the European Marketing Academy - Nantes, France Duration: 26. May 2009 → 29. May 2009

Conference	38th Annual Conference of the European Marketing Academy
Country/Territory	France
City	Nantes
Period	26/05/2009 → 29/05/2009

Cite this

@inproceedings{b1a3a9a2f67f460fb8f0a54d9ebd4744,

title = "Who Benefits Whom? An Empirical Analysis of Brand Image Transfer in Multiple Sponsorships",

author = "Oliver Schnittka and Franziska Voelckner and Henrik Sattler",

year = "2009",

language = "English",

booktitle = "Marketing and the Core Disciplines",

publisher = "European Marketing Academy",

note = "38th Annual Conference of the European Marketing Academy ; Conference date: 26-05-2009 Through 29-05-2009",

}

Who Benefits Whom? An Empirical Analysis of Brand Image Transfer in Multiple Sponsorships. / Schnittka, Oliver; Voelckner, Franziska ; Sattler, Henrik.
Marketing and the Core Disciplines: Proceedings of the 38th Annual European Marketing Academy Conference. European Marketing Academy, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Who Benefits Whom? An Empirical Analysis of Brand Image Transfer in Multiple Sponsorships

AU - Schnittka, Oliver

AU - Voelckner, Franziska

AU - Sattler, Henrik

PY - 2009

Y1 - 2009

M3 - Article in proceedings

BT - Marketing and the Core Disciplines

PB - European Marketing Academy

T2 - 38th Annual Conference of the European Marketing Academy

Y2 - 26 May 2009 through 29 May 2009

ER -