Which crisis strategies are (expectedly) effective among SMEs during COVID-19?

Kim Klyver*, Suna Løwe Nielsen

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

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We investigate COVID-19 as a disabling and an enabling mechanism for small and mid-size enterprises (SMEs), particularly how SMEs’ crisis strategies might help them through the crisis. SMEs can follow a retrenchment strategy, a persevering strategy, or an innovation strategy, and they can do so narrowly or broadly. Using a representative sample of Danish SMEs, we test how crisis strategies are associated with turnover expectations. We find distinct differences in how effective crisis strategies are linked to turnover expectations, depending on how the crisis affected
the SMEs in the first place (i.e., the SMEs were crisis victims, crisis immunes, or crisis exploiters).
Original languageEnglish
Article numbere00273
JournalJournal of Business Venturing Insights
Number of pages9
Publication statusPublished - Nov 2021


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