When it pays off to remain silent – the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth

Marius  Johnen; Oliver Schnittka; Marleen Relling; Henrik Sattler

When it pays off to remain silent – the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth

Marius Johnen, Oliver Schnittka, Marleen Relling, Henrik Sattler

Department of Sociology, Environmental and Business Economics

University of Hamburg

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Leaving Footprints : Proceedings of the 46th Annual Conference of the European Marketing Academy
Publisher	European Marketing Academy
Publication date	2017
Publication status	Published - 2017
Event	46th Annual European Marketing Academy Conference: Leaving Footprints - Duration: 23. May 2017 → 26. May 2017

Conference

Conference	46th Annual European Marketing Academy Conference: Leaving Footprints
Period	23/05/2017 → 26/05/2017

Cite this

@inproceedings{434d827481e04cc59ee6cb51c48fedad,

title = "When it pays off to remain silent – the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth",

author = "Marius Johnen and Oliver Schnittka and Marleen Relling and Henrik Sattler",

year = "2017",

language = "English",

booktitle = "Leaving Footprints",

publisher = "European Marketing Academy",

note = "46th Annual European Marketing Academy Conference: Leaving Footprints ; Conference date: 23-05-2017 Through 26-05-2017",

}

Johnen, M, Schnittka, O, Relling, M & Sattler, H 2017, When it pays off to remain silent – the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth. in Leaving Footprints: Proceedings of the 46th Annual Conference of the European Marketing Academy. European Marketing Academy, 46th Annual European Marketing Academy Conference: Leaving Footprints, 23/05/2017.

When it pays off to remain silent – the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth. / Johnen, Marius ; Schnittka, Oliver; Relling, Marleen et al.
Leaving Footprints: Proceedings of the 46th Annual Conference of the European Marketing Academy. European Marketing Academy, 2017.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - When it pays off to remain silent – the impact of social media environment on the effectiveness of brand responses to negative word-of-mouth

AU - Johnen, Marius

AU - Schnittka, Oliver

AU - Relling, Marleen

AU - Sattler, Henrik

PY - 2017

Y1 - 2017

M3 - Article in proceedings

BT - Leaving Footprints

PB - European Marketing Academy

T2 - 46th Annual European Marketing Academy Conference: Leaving Footprints

Y2 - 23 May 2017 through 26 May 2017

ER -