What is Innovation?

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Original languageEnglish
Title of host publicationResearch Handbook of Innovation and Creativity for Marketing Management
EditorsEric Shiu
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2017
Pages6-31
Chapter1
ISBN (Print)978 0 85793 794 0
DOIs
Publication statusPublished - 2017

Keywords

  • Innovation
  • Creativity
  • Definition of innovation
  • Schumpeter

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