What is Innovation?

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    Original languageEnglish
    Title of host publicationResearch Handbook of Innovation and Creativity for Marketing Management
    EditorsEric Shiu
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2017
    Pages6-31
    Chapter1
    ISBN (Print)978 0 85793 794 0
    DOIs
    Publication statusPublished - 2017

    Keywords

    • Innovation
    • Creativity
    • Definition of innovation
    • Schumpeter

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