What Drives Private Label Success? A Meta-Analytical Approach

Julian Hofmann, Oliver Schnittka, Carsten Erfgen, Katharina Kersten

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Paradigm Shifts & Interactions : Proceeding of the 43rd Anuual European Marketing Academy Conference
Editors	Enrique Bigné
Publisher	European Marketing Academy
Publication date	2014
ISBN (Electronic)	978-84-370-9453-3
Publication status	Published - 2014
Event	43rd annual Conference of the European Marketing Academy: Paradigm Shifts & Interactions - Valencia, Spain Duration: 3. Jun 2014 → 6. Jun 2014 http://www.emac2014.eu/

Conference	43rd annual Conference of the European Marketing Academy
Country/Territory	Spain
City	Valencia
Period	03/06/2014 → 06/06/2014
Internet address	http://www.emac2014.eu/

Documents & Links

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title = "What Drives Private Label Success? A Meta-Analytical Approach",

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year = "2014",

language = "English",

editor = "Enrique Bign{\'e}",

booktitle = "Paradigm Shifts & Interactions",

publisher = "European Marketing Academy",

note = "43rd annual Conference of the European Marketing Academy ; Conference date: 03-06-2014 Through 06-06-2014",

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Hofmann, J, Schnittka, O, Erfgen, C & Kersten, K 2014, What Drives Private Label Success? A Meta-Analytical Approach. in E Bigné (ed.), Paradigm Shifts & Interactions: Proceeding of the 43rd Anuual European Marketing Academy Conference. European Marketing Academy, 43rd annual Conference of the European Marketing Academy, Valencia, Spain, 03/06/2014. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

What Drives Private Label Success? A Meta-Analytical Approach. / Hofmann, Julian; Schnittka, Oliver; Erfgen, Carsten et al.
Paradigm Shifts & Interactions: Proceeding of the 43rd Anuual European Marketing Academy Conference. ed. / Enrique Bigné. European Marketing Academy, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - What Drives Private Label Success? A Meta-Analytical Approach

AU - Hofmann, Julian

AU - Schnittka, Oliver

AU - Erfgen, Carsten

AU - Kersten, Katharina

PY - 2014

Y1 - 2014

M3 - Article in proceedings

BT - Paradigm Shifts & Interactions

A2 - Bigné, Enrique

PB - European Marketing Academy

T2 - 43rd annual Conference of the European Marketing Academy

Y2 - 3 June 2014 through 6 June 2014

ER -