Wertschöpfung im Handel durch Handelsmarken

Jan-Michael Becker, Oliver Schnittka, Franziska Völckner

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Wertschöpfung im Handel
Editors	Werner Reinartz, Monika Käuferle
Place of Publication	Stuttgart
Publisher	Kohlhammer Verlag
Publication date	2014
Pages	84-101
ISBN (Print)	978-3170232853
Publication status	Published - 2014

Cite this

@inbook{13f576ef3a6c4ce6a93103130dc456dd,

title = "Wertsch{\"o}pfung im Handel durch Handelsmarken",

author = "Jan-Michael Becker and Oliver Schnittka and Franziska V{\"o}lckner",

year = "2014",

language = "English",

isbn = "978-3170232853",

pages = "84--101",

editor = "Werner Reinartz and Monika K{\"a}uferle",

booktitle = "Wertsch{\"o}pfung im Handel",

publisher = "Kohlhammer Verlag",

}