Werbung auf mobilen Endgeräten: Eine Literaturanalyse zu den Wirkungen und den Wirkungsursachen

Translated title of the contribution: Mobile Advertising: A Literature Review of the Effects and Sources

Research output: Contribution to journalJournal articleResearchpeer-review

Translated title of the contributionMobile Advertising: A Literature Review of the Effects and Sources
Original languageGerman
JournalMedienWirtschaft
Volume4
Issue number11
Pages (from-to)12-27
ISSN1613-0669
DOIs
Publication statusPublished - 2014
Externally publishedYes

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