Original language | English |
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Title of host publication | Proceedings of the 48th Annual Conference of the European Marketing Academy |
Number of pages | 10 |
Publisher | European Marketing Academy |
Publication date | 2019 |
Article number | 55 |
ISBN (Print) | 9783982114606 |
Publication status | Published - 2019 |
Event | European Marketing Academy Annual Conference - University of Hamburg, Hamburg, Germany Duration: 28. May 2019 → 31. May 2019 Conference number: 48 https://www.emac-2019.org/ |
Conference
Conference | European Marketing Academy Annual Conference |
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Number | 48 |
Location | University of Hamburg |
Country/Territory | Germany |
City | Hamburg |
Period | 28/05/2019 → 31/05/2019 |
Internet address |