Virtual-Reality as a Digital Learning Tool in Entrepreneurship

How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The present paper deals with the entrepreneurial key element of the 'investor pitch' and examines by means of a combination of speech-production and perception experiments, if and to what extent the acoustic parameters of a charismatic tone of voice can be improved by rehearsing a pitch in a virtual presentation setting in comparison to a traditional setting in which speakers rehearse their pitch alone in a quiet room. About 5,000 measurements were taken from the elicit-ed investor pitches, and the acoustic results were cross-validated by 31 listeners who judged excerpts of all pitches in terms of perceived speaker charisma. On this basis, the present paper provides empirical evidence that the traditional rehearsal setting degrades the charis-matic tone of voice of a speaker with each new repetition of the in-vestor pitch. Rehearsing in a virtual-reality (VR) environment, on the other hand, counteracts this erosion effect and even results in a gradual improvement of the speaker's charismatic tone of voice. Ini-tial findings also indicate that this positive VR effect persists when speakers return from the virtual to the traditional rehearsal setting. The results are discussed with respect to their implications for prac-titioners and for the further research and development of digital-learning technologies in entrepreneurship education.
Original languageEnglish
Title of host publicationDigital Entrepreneurship : Interfaces between digital technologies and entrepreneurship
EditorsR. Baierl, J. Behrens, A. Brem
PublisherSpringer
Publication date3. Aug 2019
Pages132-158
ISBN (Print)978-3-030-20137-1
ISBN (Electronic)978-3-030-20138-8
DOIs
Publication statusPublished - 3. Aug 2019
SeriesF G F Studies in Small Business and Entrepreneurship

Fingerprint

Entrepreneurship
Virtual reality
Entrepreneurs
Virtual environments
Investors
Erosion
Experiment
Empirical evidence
Entrepreneurship education
Charisma

Cite this

Niebuhr, O., & Tegtmeier, S. (2019). Virtual-Reality as a Digital Learning Tool in Entrepreneurship: How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. In R. Baierl, J. Behrens, & A. Brem (Eds.), Digital Entrepreneurship: Interfaces between digital technologies and entrepreneurship (pp. 132-158). Springer. F G F Studies in Small Business and Entrepreneurship https://doi.org/10.1007/978-3-030-20138-8_6
Niebuhr, Oliver ; Tegtmeier, Silke. / Virtual-Reality as a Digital Learning Tool in Entrepreneurship : How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. Digital Entrepreneurship: Interfaces between digital technologies and entrepreneurship. editor / R. Baierl ; J. Behrens ; A. Brem. Springer, 2019. pp. 132-158 (F G F Studies in Small Business and Entrepreneurship).
@inproceedings{fd83f6e37fff436dae090de05007d9ef,
title = "Virtual-Reality as a Digital Learning Tool in Entrepreneurship: How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches",
abstract = "The present paper deals with the entrepreneurial key element of the 'investor pitch' and examines by means of a combination of speech-production and perception experiments, if and to what extent the acoustic parameters of a charismatic tone of voice can be improved by rehearsing a pitch in a virtual presentation setting in comparison to a traditional setting in which speakers rehearse their pitch alone in a quiet room. About 5,000 measurements were taken from the elicit-ed investor pitches, and the acoustic results were cross-validated by 31 listeners who judged excerpts of all pitches in terms of perceived speaker charisma. On this basis, the present paper provides empirical evidence that the traditional rehearsal setting degrades the charis-matic tone of voice of a speaker with each new repetition of the in-vestor pitch. Rehearsing in a virtual-reality (VR) environment, on the other hand, counteracts this erosion effect and even results in a gradual improvement of the speaker's charismatic tone of voice. Ini-tial findings also indicate that this positive VR effect persists when speakers return from the virtual to the traditional rehearsal setting. The results are discussed with respect to their implications for prac-titioners and for the further research and development of digital-learning technologies in entrepreneurship education.",
author = "Oliver Niebuhr and Silke Tegtmeier",
year = "2019",
month = "8",
day = "3",
doi = "10.1007/978-3-030-20138-8_6",
language = "English",
isbn = "978-3-030-20137-1",
pages = "132--158",
editor = "R. Baierl and J. Behrens and A. Brem",
booktitle = "Digital Entrepreneurship",
publisher = "Springer",
address = "Germany",

}

Niebuhr, O & Tegtmeier, S 2019, Virtual-Reality as a Digital Learning Tool in Entrepreneurship: How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. in R Baierl, J Behrens & A Brem (eds), Digital Entrepreneurship: Interfaces between digital technologies and entrepreneurship. Springer, F G F Studies in Small Business and Entrepreneurship, pp. 132-158. https://doi.org/10.1007/978-3-030-20138-8_6

Virtual-Reality as a Digital Learning Tool in Entrepreneurship : How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. / Niebuhr, Oliver; Tegtmeier, Silke.

Digital Entrepreneurship: Interfaces between digital technologies and entrepreneurship. ed. / R. Baierl; J. Behrens; A. Brem. Springer, 2019. p. 132-158 (F G F Studies in Small Business and Entrepreneurship).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Virtual-Reality as a Digital Learning Tool in Entrepreneurship

T2 - How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches

AU - Niebuhr, Oliver

AU - Tegtmeier, Silke

PY - 2019/8/3

Y1 - 2019/8/3

N2 - The present paper deals with the entrepreneurial key element of the 'investor pitch' and examines by means of a combination of speech-production and perception experiments, if and to what extent the acoustic parameters of a charismatic tone of voice can be improved by rehearsing a pitch in a virtual presentation setting in comparison to a traditional setting in which speakers rehearse their pitch alone in a quiet room. About 5,000 measurements were taken from the elicit-ed investor pitches, and the acoustic results were cross-validated by 31 listeners who judged excerpts of all pitches in terms of perceived speaker charisma. On this basis, the present paper provides empirical evidence that the traditional rehearsal setting degrades the charis-matic tone of voice of a speaker with each new repetition of the in-vestor pitch. Rehearsing in a virtual-reality (VR) environment, on the other hand, counteracts this erosion effect and even results in a gradual improvement of the speaker's charismatic tone of voice. Ini-tial findings also indicate that this positive VR effect persists when speakers return from the virtual to the traditional rehearsal setting. The results are discussed with respect to their implications for prac-titioners and for the further research and development of digital-learning technologies in entrepreneurship education.

AB - The present paper deals with the entrepreneurial key element of the 'investor pitch' and examines by means of a combination of speech-production and perception experiments, if and to what extent the acoustic parameters of a charismatic tone of voice can be improved by rehearsing a pitch in a virtual presentation setting in comparison to a traditional setting in which speakers rehearse their pitch alone in a quiet room. About 5,000 measurements were taken from the elicit-ed investor pitches, and the acoustic results were cross-validated by 31 listeners who judged excerpts of all pitches in terms of perceived speaker charisma. On this basis, the present paper provides empirical evidence that the traditional rehearsal setting degrades the charis-matic tone of voice of a speaker with each new repetition of the in-vestor pitch. Rehearsing in a virtual-reality (VR) environment, on the other hand, counteracts this erosion effect and even results in a gradual improvement of the speaker's charismatic tone of voice. Ini-tial findings also indicate that this positive VR effect persists when speakers return from the virtual to the traditional rehearsal setting. The results are discussed with respect to their implications for prac-titioners and for the further research and development of digital-learning technologies in entrepreneurship education.

U2 - 10.1007/978-3-030-20138-8_6

DO - 10.1007/978-3-030-20138-8_6

M3 - Article in proceedings

SN - 978-3-030-20137-1

SP - 132

EP - 158

BT - Digital Entrepreneurship

A2 - Baierl, R.

A2 - Behrens, J.

A2 - Brem, A.

PB - Springer

ER -

Niebuhr O, Tegtmeier S. Virtual-Reality as a Digital Learning Tool in Entrepreneurship: How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. In Baierl R, Behrens J, Brem A, editors, Digital Entrepreneurship: Interfaces between digital technologies and entrepreneurship. Springer. 2019. p. 132-158. (F G F Studies in Small Business and Entrepreneurship). https://doi.org/10.1007/978-3-030-20138-8_6