Abstract
| Original language | English |
|---|---|
| Title of host publication | Digital Entrepreneurship : Interfaces between digital technologies and entrepreneurship |
| Editors | R. Baierl, J. Behrens, A. Brem |
| Publisher | Springer |
| Publication date | 3. Aug 2019 |
| Pages | 132-158 |
| ISBN (Print) | 978-3-030-20137-1 |
| ISBN (Electronic) | 978-3-030-20138-8 |
| DOIs | |
| Publication status | Published - 3. Aug 2019 |
| Series | F G F Studies in Small Business and Entrepreneurship |
|---|
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Virtual-Reality as a Digital Learning Tool in Entrepreneurship : How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. / Niebuhr, Oliver; Tegtmeier, Silke.
Digital Entrepreneurship: Interfaces between digital technologies and entrepreneurship. ed. / R. Baierl; J. Behrens; A. Brem. Springer, 2019. p. 132-158 (F G F Studies in Small Business and Entrepreneurship).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Virtual-Reality as a Digital Learning Tool in Entrepreneurship
T2 - How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches
AU - Niebuhr, Oliver
AU - Tegtmeier, Silke
PY - 2019/8/3
Y1 - 2019/8/3
N2 - The present paper deals with the entrepreneurial key element of the 'investor pitch' and examines by means of a combination of speech-production and perception experiments, if and to what extent the acoustic parameters of a charismatic tone of voice can be improved by rehearsing a pitch in a virtual presentation setting in comparison to a traditional setting in which speakers rehearse their pitch alone in a quiet room. About 5,000 measurements were taken from the elicit-ed investor pitches, and the acoustic results were cross-validated by 31 listeners who judged excerpts of all pitches in terms of perceived speaker charisma. On this basis, the present paper provides empirical evidence that the traditional rehearsal setting degrades the charis-matic tone of voice of a speaker with each new repetition of the in-vestor pitch. Rehearsing in a virtual-reality (VR) environment, on the other hand, counteracts this erosion effect and even results in a gradual improvement of the speaker's charismatic tone of voice. Ini-tial findings also indicate that this positive VR effect persists when speakers return from the virtual to the traditional rehearsal setting. The results are discussed with respect to their implications for prac-titioners and for the further research and development of digital-learning technologies in entrepreneurship education.
AB - The present paper deals with the entrepreneurial key element of the 'investor pitch' and examines by means of a combination of speech-production and perception experiments, if and to what extent the acoustic parameters of a charismatic tone of voice can be improved by rehearsing a pitch in a virtual presentation setting in comparison to a traditional setting in which speakers rehearse their pitch alone in a quiet room. About 5,000 measurements were taken from the elicit-ed investor pitches, and the acoustic results were cross-validated by 31 listeners who judged excerpts of all pitches in terms of perceived speaker charisma. On this basis, the present paper provides empirical evidence that the traditional rehearsal setting degrades the charis-matic tone of voice of a speaker with each new repetition of the in-vestor pitch. Rehearsing in a virtual-reality (VR) environment, on the other hand, counteracts this erosion effect and even results in a gradual improvement of the speaker's charismatic tone of voice. Ini-tial findings also indicate that this positive VR effect persists when speakers return from the virtual to the traditional rehearsal setting. The results are discussed with respect to their implications for prac-titioners and for the further research and development of digital-learning technologies in entrepreneurship education.
U2 - 10.1007/978-3-030-20138-8_6
DO - 10.1007/978-3-030-20138-8_6
M3 - Article in proceedings
SN - 978-3-030-20137-1
SP - 132
EP - 158
BT - Digital Entrepreneurship
A2 - Baierl, R.
A2 - Behrens, J.
A2 - Brem, A.
PB - Springer
ER -