Abstract
The selection of partners for 'export entry modes' is a complex decison. The article suggests a screening model for selecting the most attractive partner for a specific international market
| Translated title of the contribution | The International Markets of the Company |
|---|---|
| Original language | Danish |
| Journal | PLUK |
| Volume | 2010 |
| Issue number | Oktober |
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| ISSN | 1398-0548 |
| Publication status | Published - Oct 2010 |
Keywords
- International Marketing, partner, export, entry mode