Values in Tourism: The Case of EMTM

Tanja Mihalic; Janne J. Liburd; Jaume Guia

doi:10.1108/S1571-504320150000021010

Values in Tourism: The Case of EMTM

Tanja Mihalic, Janne J. Liburd, Jaume Guia

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

This chapter analyzes the importance and performance of values in tourism higher education and business as seen by the alumni of the European Master in Tourism Management. The students were exposed to the values-based education framework proposed by the Tourism Educational Future Initiative. This chapter empirically tests the relevance of its model for an ideal and real industry, and for the corresponding world of tourism education. Using importance performance analysis, results identify gaps between the importance and performance in the values. The findings have implications for the future development and implementation of experimental values-based education.

Original language	English
Title of host publication	Tourism Education : Global Issues and Trends
Editors	Pauline Sheldon, Cathy Hsu
Volume	21
Publisher	Emerald Group Publishing
Publication date	Sept 2015
Pages	41-59
Chapter	3
ISBN (Print)	978-1-78350-997-3
ISBN (Electronic)	978-1-78350-998-0
DOIs	https://doi.org/10.1108/S1571-504320150000021010
Publication status	Published - Sept 2015

Keywords

Education
European master in tourism management
Importance performance analysis
Tourism education future initiatives
Values

Documents & Links

10.1108/S1571-504320150000021010

Cite this

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title = "Values in Tourism: The Case of EMTM",

abstract = "This chapter analyzes the importance and performance of values in tourism higher education and business as seen by the alumni of the European Master in Tourism Management. The students were exposed to the values-based education framework proposed by the Tourism Educational Future Initiative. This chapter empirically tests the relevance of its model for an ideal and real industry, and for the corresponding world of tourism education. Using importance performance analysis, results identify gaps between the importance and performance in the values. The findings have implications for the future development and implementation of experimental values-based education.",

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doi = "10.1108/S1571-504320150000021010",

language = "English",

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AU - Liburd, Janne J.

AU - Guia, Jaume

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N2 - This chapter analyzes the importance and performance of values in tourism higher education and business as seen by the alumni of the European Master in Tourism Management. The students were exposed to the values-based education framework proposed by the Tourism Educational Future Initiative. This chapter empirically tests the relevance of its model for an ideal and real industry, and for the corresponding world of tourism education. Using importance performance analysis, results identify gaps between the importance and performance in the values. The findings have implications for the future development and implementation of experimental values-based education.

AB - This chapter analyzes the importance and performance of values in tourism higher education and business as seen by the alumni of the European Master in Tourism Management. The students were exposed to the values-based education framework proposed by the Tourism Educational Future Initiative. This chapter empirically tests the relevance of its model for an ideal and real industry, and for the corresponding world of tourism education. Using importance performance analysis, results identify gaps between the importance and performance in the values. The findings have implications for the future development and implementation of experimental values-based education.

KW - Tourism Education Future Initiative

KW - importance performance analysis

KW - Values,

KW - Education

KW - European Master in Tourism Management

KW - Education

KW - European master in tourism management

KW - Importance performance analysis

KW - Tourism education future initiatives

KW - Values

U2 - 10.1108/S1571-504320150000021010

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A2 - Sheldon, Pauline

A2 - Hsu, Cathy

PB - Emerald Group Publishing

ER -

Values in Tourism: The Case of EMTM

Abstract

Keywords

Documents & Links

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