Value Creation im Sport: Von der Integrativität zum Sport Value Framework

Translated title of the contribution: Value Creation in Sports: From Customer Integration to a Sport Value Framework

Herbert Woratschek, Chris Horbel, Bastian Popp

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Translated title of the contributionValue Creation in Sports: From Customer Integration to a Sport Value Framework
Original languageGerman
Title of host publicationKundenintegration und Leistungslehre : Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
EditorsSabine Fließ, Michaela Haase, Frank Jacob, Michael Ehret
Place of PublicationWiesbaden
PublisherSpringer
Publication date2015
Pages135-155
ISBN (Print)978-3-658-07447-0
ISBN (Electronic)978-3-658-07448-7
DOIs
Publication statusPublished - 2015

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