User-Centric Innovations in New Product Development – Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools

V. Bilgram, Alexander Brem*, K.-I. Voigt

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

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Abstract

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times, companies are trying to alleviate the risk of lacking user-acceptance through opening their innovation processes to external actors, particularly customers. The method of integrating lead users is determined by the effective and systematic identification of leading-edge customers, which is considered to be a critical phase within this approach. With the arrival of Web 2.0 applications, there is a huge potential to improve these selection processes. Our research into online communities and weblogs scrutinised the search criteria in an online environment and revealed the following characteristics as crucial factors for the online identification of lead users: being ahead of a market trend, high expected benefits, user expertise and motivation, extreme user needs as well as opinion leadership and an online commitment.
Original languageEnglish
JournalInternational Journal of Innovation Management
Volume12
Issue number3
Pages (from-to)419-458
ISSN1363-9196
DOIs
Publication statusPublished - Sep 2008
Externally publishedYes

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Product development
Lead
Innovation
Lead user
New product development
Industry
Selection process
Breakthrough innovation
Expertise
User acceptance
Innovation management
Innovation process
Web log
Web 2.0
Corporate innovation
Factors
Failure rate
Competitive advantage
Online communities

Cite this

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title = "User-Centric Innovations in New Product Development – Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools",
abstract = "Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times, companies are trying to alleviate the risk of lacking user-acceptance through opening their innovation processes to external actors, particularly customers. The method of integrating lead users is determined by the effective and systematic identification of leading-edge customers, which is considered to be a critical phase within this approach. With the arrival of Web 2.0 applications, there is a huge potential to improve these selection processes. Our research into online communities and weblogs scrutinised the search criteria in an online environment and revealed the following characteristics as crucial factors for the online identification of lead users: being ahead of a market trend, high expected benefits, user expertise and motivation, extreme user needs as well as opinion leadership and an online commitment.",
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User-Centric Innovations in New Product Development – Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools. / Bilgram, V.; Brem, Alexander; Voigt, K.-I.

In: International Journal of Innovation Management, Vol. 12, No. 3, 09.2008, p. 419-458.

Research output: Contribution to journalJournal articleResearchpeer-review

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