Understanding Emerging Market Companies and Customers

an Empirical Study of Innovation Constructs for New Product Development

Nivedita Agarwal, Michael Grottke, Alexander Brem

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 22nd Innovation and Product Development Conference Proceedings
PublisherEuropean Institute for Advanced Studies in Management
Publication date2015
Publication statusPublished - 2015
Event22nd Innovation and Product Development Management Conference: Improving Competitiveness with Innovation and Product Development - Copenhagen Business School, Copenhagen, Denmark
Duration: 14. Jun 201516. Jun 2015

Conference

Conference22nd Innovation and Product Development Management Conference
LocationCopenhagen Business School
CountryDenmark
CityCopenhagen
Period14/06/201516/06/2015
SeriesInternational Product Development Management Conference
ISSN1998-7374

Cite this

Agarwal, N., Grottke, M., & Brem, A. (2015). Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. In Proceedings of the 22nd Innovation and Product Development Conference Proceedings European Institute for Advanced Studies in Management. International Product Development Management Conference
Agarwal, Nivedita ; Grottke, Michael ; Brem, Alexander. / Understanding Emerging Market Companies and Customers : an Empirical Study of Innovation Constructs for New Product Development. Proceedings of the 22nd Innovation and Product Development Conference Proceedings. European Institute for Advanced Studies in Management, 2015. (International Product Development Management Conference).
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Agarwal, N, Grottke, M & Brem, A 2015, Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. in Proceedings of the 22nd Innovation and Product Development Conference Proceedings. European Institute for Advanced Studies in Management, International Product Development Management Conference, 22nd Innovation and Product Development Management Conference, Copenhagen, Denmark, 14/06/2015.

Understanding Emerging Market Companies and Customers : an Empirical Study of Innovation Constructs for New Product Development. / Agarwal, Nivedita; Grottke, Michael; Brem, Alexander.

Proceedings of the 22nd Innovation and Product Development Conference Proceedings. European Institute for Advanced Studies in Management, 2015. (International Product Development Management Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Understanding Emerging Market Companies and Customers

T2 - an Empirical Study of Innovation Constructs for New Product Development

AU - Agarwal, Nivedita

AU - Grottke, Michael

AU - Brem, Alexander

PY - 2015

Y1 - 2015

M3 - Article in proceedings

BT - Proceedings of the 22nd Innovation and Product Development Conference Proceedings

PB - European Institute for Advanced Studies in Management

ER -

Agarwal N, Grottke M, Brem A. Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. In Proceedings of the 22nd Innovation and Product Development Conference Proceedings. European Institute for Advanced Studies in Management. 2015. (International Product Development Management Conference).