Understanding Change in Industry and Business Models: On the Changing Role of Advertising Agencies

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication dateSep 2012
Number of pages17
Publication statusPublished - Sep 2012
EventThe 28th IMP conference Rome, Italy - Rome, Italy
Duration: 13. Sep 201215. Sep 2012

Conference

ConferenceThe 28th IMP conference Rome, Italy
Country/TerritoryItaly
CityRome
Period13/09/201215/09/2012

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