Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

Andreea Ioana Bujac, Holger Roschk, Waheed Akbar Bhatti

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	Aug 2024
Publication status	In preparation - Aug 2024
Event	IMP - Oulu, Finland Duration: 28. Aug 2024 → 30. Aug 2024

Cite this

TY - ABST

T1 - Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

AU - Bujac, Andreea Ioana

AU - Roschk, Holger

AU - Bhatti, Waheed Akbar

PY - 2024/8

Y1 - 2024/8

UR - https://vbn.aau.dk/en/publications/f5eaf94c-9752-4174-9fc0-13b7fba81595

M3 - Conference abstract for conference

T2 - IMP

Y2 - 28 August 2024 through 30 August 2024

ER -