Turning good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors' Brand Image

Oliver Schnittka, Henrik Sattler, Mario Farsky

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Schmalenbach Journal of Business Research
Volume	65
Issue number	Juli
Pages (from-to)	227-247
Publication status	Published - 2013
Externally published	Yes

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title = "Turning good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors' Brand Image",

author = "Oliver Schnittka and Henrik Sattler and Mario Farsky",

year = "2013",

language = "English",

volume = "65",

pages = "227--247",

journal = "Schmalenbach Journal of Business Research",

issn = "2198-2627",

publisher = "Springer",

number = "Juli",

}

TY - JOUR

T1 - Turning good Ideas into Bad News

T2 - The Effect of Negative and Positive Sponsorship Information on Sponsors' Brand Image

AU - Schnittka, Oliver

AU - Sattler, Henrik

AU - Farsky, Mario

PY - 2013

Y1 - 2013

M3 - Journal article

SN - 2198-2627

SN - 2194-072X

SN - 2366-6153

VL - 65

SP - 227

EP - 247

JO - Schmalenbach Journal of Business Research

JF - Schmalenbach Journal of Business Research

IS - Juli

ER -