What does it mean to broadcast in a world of narrowcasting? How do traditional companies, public or private, hope to compete for a broad audience when hundreds of channels are targeted to narrow markets and special interests? How do you build a following for shows that stretch out for months serving tiny portions each week when streaming companies provide an endless buffet every night? And how can broadcasters get young viewers’ attention when their faces are glued to their smartphones, as social media and YouTube videos serve up an endless array of addictive diversions?
|Publication status||Published - 2019|