Abstract
Sustaining telehealth uptake hinges on people’s desire and ability to effectively engage with it. We explored trust and confidence in telehealth delivered by medical and allied health using cross-sectional survey of 1,116 Australians. Descriptive analysis presented factors that would improve trust and confidence in telehealth cross-tabulated with video consultation experience. Inferential statistics compared levels of trust in medical and allied health telehealth with user-related variables. Trust in medical telehealth was higher than in allied health, but practice with video calls, experience with high-quality telehealth, and good internet were associated with greater levels of trust in both groups. Telehealth with a known health professional and no additional costs were top-ranked factors to improve trust and confidence. Participants confident in troubleshooting trusted telehealth more. This first cross-sectional study on trust and confidence in telehealth suggests that digital upskilling and promoting quality video consultations can potentially enhance telehealth adoption.
| Original language | English |
|---|---|
| Journal | Health Marketing Quarterly |
| Volume | 42 |
| Issue number | 1 |
| Pages (from-to) | 48-66 |
| ISSN | 0735-9683 |
| DOIs | |
| Publication status | Published - 2025 |
Keywords
- confidence
- consumer experience
- digital health
- Telehealth
- telemedicine
- trust
- Cross-Sectional Studies
- Humans
- Middle Aged
- Male
- Trust
- Telemedicine
- Female
- Adult
- Surveys and Questionnaires
- Aged
- Australia