The Virtual Dressing Room: A Return Rate Study

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Abstract

This paper presents an evaluation of a virtual dressing room’s impact on the return rate of garments purchased online. First, we introduce our recent developed prototype of a virtual dressing room. Next, we present the research and test design. This work involves a comparative study of the virtual dressing room with a traditional web shop and a real physical fitting room. Results show that, although the test participants (n = 75) preferred the real physical fitting room, the virtual dressing room showed significant (p = 0.003) better performance on delivering information on the shape/fit than the traditional web shop. While the virtual dressing room did not provide significant different performance over the web shop with respect to delivering information on the fabric, color nor size (p = 0.08), helping choosing the correct size and shape/fit were qualitatively addressed as the main advantages of the virtual dressing room. Wrong size and shape/fit were also found to be the two most important reasons for returning online purchases.

Original languageEnglish
Title of host publicationInternational Conference on Human-Computer Interaction : Virtual, Augmented and Mixed Reality. Industrial and Everyday Life Applications - 12th International Conference, VAMR 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
EditorsJessie Y.C. Chen, Gino Fragomeni
PublisherSpringer
Publication date10. Jul 2020
Pages80-90
ISBN (Print)978-3-030-49697-5
ISBN (Electronic)978-3-030-49698-2
DOIs
Publication statusPublished - 10. Jul 2020
Event12th International Conference on Virtual, Augmented and Mixed Reality, VAMR 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark
Duration: 19. Jul 202024. Jul 2020

Conference

Conference12th International Conference on Virtual, Augmented and Mixed Reality, VAMR 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
Country/TerritoryDenmark
CityCopenhagen
Period19/07/202024/07/2020
SeriesLecture Notes in Computer Science
Volume12191
ISSN0302-9743

Keywords

  • Human-computer interaction, virtual reality, augmented reality, return rate, computer graphics, computer vision, pose estimation, gesture recognition, 3D imaging, 3D scanning
  • Textile industry

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