The Unconscious App Consumer: Discovering and comparing the information-seeking patterns among mobile application consumers

Christoph Buck, Chris Horbel, Claas Christian Germelmann, Torsten Eymann

Research output: Contribution to journalConference articleResearchpeer-review

Abstract

The so-called privacy paradox - consumers expressing their need for privacy but acting in the opposite way - can be observed in the app market. Consumers download apps without a monetary payment, but need to provide personal data, without being aware of the amount and quality of data requested. Does this indicate that app users are unconscious consumers? This study analyzes consumers' use of information in the app purchase process. The results of our analysis reveal that information received from consumers' social environment is very important, whereas information about security and trustworthiness is not seen as crucial by many consumers. In a subsequent cluster analysis we can show, that consumers differ regarding their information preferences and at least some consumers indeed do not care about their privacy and security of personal data.

Original languageEnglish
JournalProceedings of the European Conference on Information Systems
Number of pages14
Publication statusPublished - 2014
Event22nd European Conference on Information Systems - Tel Aviv, Israel
Duration: 9. Jun 201411. Jun 2014
Conference number: 22

Conference

Conference22nd European Conference on Information Systems
Number22
CountryIsrael
CityTel Aviv
Period09/06/201411/06/2014

Keywords

  • Consumer behavior
  • Mobile applications
  • Privacy paradox
  • Unconscious consumer

Fingerprint Dive into the research topics of 'The Unconscious App Consumer: Discovering and comparing the information-seeking patterns among mobile application consumers'. Together they form a unique fingerprint.

Cite this