The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing

Alexander Brem, V. Bilgram

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age.
Original languageEnglish
JournalJournal of Engineering and Technology Management
Volume37
Issue numberJuly–September 2015
Pages (from-to)40–51
ISSN0923-4748
DOIs
Publication statusPublished - 2015

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The Search for Innovative Partners in Co-Creation : Identifying Lead Users in Social Media through Netnography and Crowdsourcing. / Brem, Alexander; Bilgram, V.

In: Journal of Engineering and Technology Management, Vol. 37, No. July–September 2015, 2015, p. 40–51.

Research output: Contribution to journalJournal articleResearchpeer-review

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AB - Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age.

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