The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?

Julian Hofmann

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date25. May 2009
Number of pages6
Publication statusPublished - 25. May 2009
Event22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy - Audencia School of Management, Nantes, France
Duration: 24. May 200926. May 2009

Conference

Conference22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy
LocationAudencia School of Management
Country/TerritoryFrance
CityNantes
Period24/05/200926/05/2009

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