The role of personality and culture in the formation of consumption-based emotions and satisfaction

Kurt Matzler, Rita Faullant, Todd A. Mooradian

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2008
Publication statusPublished - 2008
Externally publishedYes
Event37th Annual Conference of the European Marketing Academy - Brighton, United Kingdom
Duration: 27. May 200830. May 2008

Conference

Conference37th Annual Conference of the European Marketing Academy
Country/TerritoryUnited Kingdom
CityBrighton
Period27/05/200830/05/2008

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