The Role of Identification and Co-Creation in the Service-Profit Chain

Chris Horbel, Herbert Woratschek, Bastian Popp

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
Event39th Annual Conference of the European Marketing Academy - Copenhagen Business School, Copenhagen, Denmark
Duration: 1. Jun 20104. Jun 2010
Conference number: 39

Conference

Conference39th Annual Conference of the European Marketing Academy
Number39
LocationCopenhagen Business School
Country/TerritoryDenmark
CityCopenhagen
Period01/06/201004/06/2010

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