The Role of AI on Idea Generation

Julian Ruf; Patricia Wolf; Florian Andresen; Hans  Koller

The Role of AI on Idea Generation

Julian Ruf^*
, Patricia Wolf
, Florian Andresen
, Hans Koller

^*Corresponding author for this work

Helmut Schmidt University

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

The use of artificial intelligence (AI) in innovation workshops to
enhance creativity is controversially discussed in the literature. The perspectives
range from AI having a supportive effect on creativity to one that hinders or
restricts it. This research-in-progress paper presents a research design that
investigates the role of AI from the perspective of participants in innovation
workshops. To capture the dynamics of the workshop as comprehensively as
possible, field notes were taken by an observer, audio recordings were made, and
semi-structured interviews were conducted with a narrative introductory
question. The aim was to gain a deeper understanding of how participants
experience the integration of AI into creative processes and what impact this had
on the generation of ideas.

Original language	English
Title of host publication	Proceedings of the XXXVI ISPIM Innovation Conference
Number of pages	7
Place of Publication	Bergen
Publisher	ISPIM
Publication date	Jun 2025
ISBN (Electronic)	978-952-65069-9-9
Publication status	Published - Jun 2025
Event	XXXVI ISPIM Innovation Conference: Innovation powered by nature - Radison Blu Royal hotel, Bergen, Norway Duration: 15. Jun 2025 → 18. Jun 2025 https://www.ispim-conference.com

Conference

Conference	XXXVI ISPIM Innovation Conference
Location	Radison Blu Royal hotel
Country/Territory	Norway
City	Bergen
Period	15/06/2025 → 18/06/2025
Internet address	https://www.ispim-conference.com

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https://conferencesubmissions.com/ispim/bergen2025/documents/1457457776_Paper.pdf

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Cite this

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title = "The Role of AI on Idea Generation",

abstract = "The use of artificial intelligence (AI) in innovation workshops to enhance creativity is controversially discussed in the literature. The perspectives range from AI having a supportive effect on creativity to one that hinders or restricts it. This research-in-progress paper presents a research design that investigates the role of AI from the perspective of participants in innovation workshops. To capture the dynamics of the workshop as comprehensively as possible, field notes were taken by an observer, audio recordings were made, and semi-structured interviews were conducted with a narrative introductory question. The aim was to gain a deeper understanding of how participants experience the integration of AI into creative processes and what impact this had on the generation of ideas.",

author = "Julian Ruf and Patricia Wolf and Florian Andresen and Hans Koller",

year = "2025",

month = jun,

language = "English",

booktitle = "Proceedings of the XXXVI ISPIM Innovation Conference",

publisher = "ISPIM",

note = "XXXVI ISPIM Innovation Conference ; Conference date: 15-06-2025 Through 18-06-2025",

url = "https://www.ispim-conference.com ",

}

TY - GEN

T1 - The Role of AI on Idea Generation

AU - Ruf, Julian

AU - Wolf, Patricia

AU - Andresen, Florian

AU - Koller, Hans

PY - 2025/6

Y1 - 2025/6

N2 - The use of artificial intelligence (AI) in innovation workshops to enhance creativity is controversially discussed in the literature. The perspectives range from AI having a supportive effect on creativity to one that hinders or restricts it. This research-in-progress paper presents a research design that investigates the role of AI from the perspective of participants in innovation workshops. To capture the dynamics of the workshop as comprehensively as possible, field notes were taken by an observer, audio recordings were made, and semi-structured interviews were conducted with a narrative introductory question. The aim was to gain a deeper understanding of how participants experience the integration of AI into creative processes and what impact this had on the generation of ideas.

AB - The use of artificial intelligence (AI) in innovation workshops to enhance creativity is controversially discussed in the literature. The perspectives range from AI having a supportive effect on creativity to one that hinders or restricts it. This research-in-progress paper presents a research design that investigates the role of AI from the perspective of participants in innovation workshops. To capture the dynamics of the workshop as comprehensively as possible, field notes were taken by an observer, audio recordings were made, and semi-structured interviews were conducted with a narrative introductory question. The aim was to gain a deeper understanding of how participants experience the integration of AI into creative processes and what impact this had on the generation of ideas.

M3 - Article in proceedings

BT - Proceedings of the XXXVI ISPIM Innovation Conference

PB - ISPIM

CY - Bergen

T2 - XXXVI ISPIM Innovation Conference

Y2 - 15 June 2025 through 18 June 2025

ER -

The Role of AI on Idea Generation

Abstract

Conference

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