The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value - A Replication and Extension in the Context of Start-ups

Manuel Grossmann, Christian Brock, Thomas Reimer, Marco Hubert

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalSMR - Journal of Service Management Research
Issue number3
Pages (from-to)148-160
Publication statusPublished - 2019
Externally publishedYes

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