The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value - A Replication and Extension in the Context of Start-ups

Manuel Grossmann, Christian Brock, Thomas Reimer, Marco Hubert

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalSMR - Journal of Service Management Research
Volume3
Issue number3
Pages (from-to)148-160
DOIs
Publication statusPublished - 2019
Externally publishedYes

Cite this