The authors conducted a meta-analysis of study results on the price-perceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.
|Title of host publication||Marketing Strategy : Marketing-mix strategies - distribution strategy and pricing strategy|
|Editors||John W. Cardogan|
|Place of Publication||London|
|Publication status||Published - 2009|
|Series||Sage library in marketing|
Reprint of „Völckner, Franziska und Julian Hofmann (2007): The price-perceived quality relationship: A meta-analytic review and assessment of its determinants, in: Marketing Letters, Vol. 18, Heft 3, S. 181-196.“ with the permission from Marketing Letters published by Springer.
- Price-perceived quality relationship
- Informational role of price