The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Franziska Völckner, Julian Hofmann

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Abstract

The authors conducted a meta-analysis of study results on the price-perceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.
Original languageEnglish
Title of host publicationMarketing Strategy : Marketing-mix strategies - distribution strategy and pricing strategy
EditorsJohn W. Cardogan
VolumeIV
Place of PublicationLondon
PublisherSAGE Publications
Publication date2009
Pages300-316
Chapter71
ISBN (Print)9781848601178
Publication statusPublished - 2009
SeriesSage library in marketing

Bibliographical note

Reprint of „Völckner, Franziska und Julian Hofmann (2007): The price-perceived quality relationship: A meta-analytic review and assessment of its determinants, in: Marketing Letters, Vol. 18, Heft 3, S. 181-196.“ with the permission from Marketing Letters published by Springer.

Keywords

  • Price-perceived quality relationship
  • Informational role of price
  • Meta-analysis

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