The power of consumers’ sustainable product purchasing

Barbara Seegebarth, Stefanie Sohn, Ann-Kathrin Blankenberg

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2020 Academy of Marketing Science Annual Conference Proceedings
Publication date2020
Publication statusPublished - 2020
Externally publishedYes
Event44th Annual Conference of the Academy of Marketing Science -
Duration: 20. May 202022. May 2020

Conference

Conference44th Annual Conference of the Academy of Marketing Science
Period20/05/202022/05/2020

Bibliographical note

Conference was postponed until Dec. 14 - Dec. 19, 2020, and held virtually.

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