The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings

Catharina Strahl, Isabel Victoria Villeda, Oliver Schnittka, Henrik Sattler

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Collaboration in Research : Proceeding of the 44th Annual European Marketing Academy Conference
Publication date	2015
Publication status	Published - 2015
Event	44th Annual European Marketing Academy Conference: Collaboration in Research - Leuven, Belgium Duration: 26. May 2015 → 29. May 2015

Conference	44th Annual European Marketing Academy Conference
Country/Territory	Belgium
City	Leuven
Period	26/05/2015 → 29/05/2015

Cite this

@inproceedings{a4aeebd7ac124eac8ccef37c9e39b65c,

title = "The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings",

author = "Catharina Strahl and {Victoria Villeda}, Isabel and Oliver Schnittka and Henrik Sattler",

year = "2015",

language = "English",

booktitle = "Collaboration in Research",

note = "44th Annual European Marketing Academy Conference, EMAC ; Conference date: 26-05-2015 Through 29-05-2015",

}

The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings. / Strahl, Catharina; Victoria Villeda, Isabel; Schnittka, Oliver et al.
Collaboration in Research: Proceeding of the 44th Annual European Marketing Academy Conference. 2015.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings

AU - Strahl, Catharina

AU - Victoria Villeda, Isabel

AU - Schnittka, Oliver

AU - Sattler, Henrik

PY - 2015

Y1 - 2015

UR - http://kuleuvencongres.be/EMAC2015

M3 - Article in proceedings

BT - Collaboration in Research

T2 - 44th Annual European Marketing Academy Conference

Y2 - 26 May 2015 through 29 May 2015

ER -