| Original language | English |
|---|---|
| Title of host publication | Legends in Consumer Behavior: Russell W. Belk |
| Editors | Guliz Ger |
| Volume | 3 |
| Place of Publication | Los Angeles |
| Publisher | SAGE Publications |
| Publication date | 2014 |
| Pages | 316-320 |
| Chapter | 17 |
| ISBN (Print) | 9788132113171 |
| Publication status | Published - 2014 |
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