The Marketing of Higher Education Services

Ian Wilkinson

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationSage Encyclopaedia of Management
EditorsNick Ellis
PublisherSAGE Publications
Publication date2013
Publication statusPublished - 2013
SeriesEncyclopaedia of Management

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