The Market Orientation - Innovation Performance Relationship: The Roles of Absorptive Capacity and Envrionmental Turbulence

Wolfgang Gerstlberger, Alex Pedrosa, Claudia Jasmand

Research output: Contribution to conference without publisher/journalPosterResearchpeer-review

Original languageEnglish
Publication date15. Feb 2013
Number of pages19
Publication statusPublished - 15. Feb 2013
EventAMA Winter Marketing Educators' Conference - Caesars Palace, Las Vegas, United States
Duration: 15. Feb 201317. Feb 2013

Conference

ConferenceAMA Winter Marketing Educators' Conference
LocationCaesars Palace
Country/TerritoryUnited States
CityLas Vegas
Period15/02/201317/02/2013

Keywords

  • Absorptive Capacity
  • Market Orientation
  • Innovation Performance
  • Environmental Turbulence

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