The Implementation of Qualitative Methods and the Development of Marketing Research

Per Østergaard

Research output: Working paperResearch

Original languageEnglish
Place of PublicationOdense
PublisherInstitut for Afsætningsøkonomi
Number of pages20
Publication statusPublished - 1992

Cite this

Østergaard, P. (1992). The Implementation of Qualitative Methods and the Development of Marketing Research. Institut for Afsætningsøkonomi.