The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality

Sonja Grabner-Kräuter, Rita Faullant

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2009
Publication statusPublished - 2009
EventAMA Winter Marketing Educators' Conference - Tampa, Florida, United States
Duration: 20. Feb 200923. Feb 2009

Conference

ConferenceAMA Winter Marketing Educators' Conference
CountryUnited States
CityTampa, Florida
Period20/02/200923/02/2009

Cite this

Grabner-Kräuter, S., & Faullant, R. (2009). The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality. Paper presented at AMA Winter Marketing Educators' Conference, Tampa, Florida, United States.
Grabner-Kräuter, Sonja ; Faullant, Rita. / The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality. Paper presented at AMA Winter Marketing Educators' Conference, Tampa, Florida, United States.
@conference{09e9ee3bb13749fc9a3ce918f6509898,
title = "The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality",
author = "Sonja Grabner-Kr{\"a}uter and Rita Faullant",
year = "2009",
language = "English",
note = "null ; Conference date: 20-02-2009 Through 23-02-2009",

}

Grabner-Kräuter, S & Faullant, R 2009, 'The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality', Paper presented at AMA Winter Marketing Educators' Conference, Tampa, Florida, United States, 20/02/2009 - 23/02/2009.

The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality. / Grabner-Kräuter, Sonja; Faullant, Rita.

2009. Paper presented at AMA Winter Marketing Educators' Conference, Tampa, Florida, United States.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

TY - CONF

T1 - The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality

AU - Grabner-Kräuter, Sonja

AU - Faullant, Rita

PY - 2009

Y1 - 2009

M3 - Paper

ER -

Grabner-Kräuter S, Faullant R. The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality. 2009. Paper presented at AMA Winter Marketing Educators' Conference, Tampa, Florida, United States.