The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality

Sonja Grabner-Kräuter, Rita Faullant

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original language	English
Publication date	2009
Publication status	Published - 2009
Event	AMA Winter Marketing Educators' Conference - Tampa, Florida, United States Duration: 20. Feb 2009 → 23. Feb 2009

Conference	AMA Winter Marketing Educators' Conference
Country/Territory	United States
City	Tampa, Florida
Period	20/02/2009 → 23/02/2009

Cite this

@conference{09e9ee3bb13749fc9a3ce918f6509898,

title = "The impact of Internet Trust on the Adoption of Internet Banking and the Moderating Role of Personality",

author = "Sonja Grabner-Kr{\"a}uter and Rita Faullant",

year = "2009",

language = "English",

note = "AMA Winter Marketing Educators' Conference ; Conference date: 20-02-2009 Through 23-02-2009",

}