The impact of entrepreneurial ecosystem on identification and assessment of international entrepreneurial opportunities in emerging markets

Yi Wang, Man Yang

Research output: Working paperResearch

Abstract

The overall aim of the study is to explore and enhance our understanding of the role that the entrepreneurial ecosystem of the home and host country play in the way international new ventures founders identify and assess international business opportunities in emerging markets. Emerging markets have been the key destinations for firms’ internationalization owing to its high economic growth and huge market size. However, internationalizing firms especially new ventures and international entrepreneurs from developed markets may face profound challenges when venturing into emerging markets due to their limited market knowledge about local consumers and business culture, the intensity of competition in several fields of industry, and the presence of many foreign and local competitors in emerging markets. Moreover, formal (e.g. rules and regulations, government organizations) and informal institutions (e.g. customs, conventions, traditions) in emerging markets are often fundamentally different from those in developed countries. The distinct institutional environments of the emerging markets may significantly impair foreign new ventures and entrepreneurs’ capability to identify and evaluate the feasibility of internationalizing into emerging markets. We expect that the material (e.g. government and policy, supportive service, physical infrastructure), cultural (e.g. culture attitude, histories of successful entrepreneurship), and social (e.g. networks, mentors and role models) attributes of entrepreneurial ecosystem help new venture founders from western countries to identify and assess business opportunities in emerging markets. We plan to conduct four case studies (two from Finland and the other two from Denmark) to explore the role of the entrepreneurial ecosystem in driving international new ventures’ entry into emerging markets. The first version of the paper was presented at the AIB conference 2019 and the goal is to send it for potential publication in the Journal of International Entrepreneurship in fall 2020.
Original languageEnglish
Publication statusIn preparation - 2020

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