The Impact of Color Saturation on Consumer Perceptions of Product Efficacy

Lauren Labrecque*, Christy Ashley, Stefanie Sohn, Barbara Seegebarth

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Publication statusAccepted/In press - 2021

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