The First, the Last, the Everything? - A Moment-to-Moment Analysis of Virality of Online Ads

Edlira Shehu, Tammo Bijmolt, M. Clement

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventProceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul. - ITU Faculty of Management, Istanbul, Turkey
Duration: 4. Jun 20136. Jun 2013

Conference

ConferenceProceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul.
LocationITU Faculty of Management
CountryTurkey
CityIstanbul
Period04/06/201306/06/2013

Cite this

Shehu, E., Bijmolt, T., & Clement, M. (2013). The First, the Last, the Everything? - A Moment-to-Moment Analysis of Virality of Online Ads. Paper presented at Proceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul., Istanbul, Turkey.