The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: A critical analysis of Sony's ad for memory stick

Alladi Venkatesh, Eminegul Karababa, Guliz Ger

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalAdvances in Consumer Research
Pages (from-to)446-452
Publication statusPublished - 2002

Bibliographical note

Advances in Consumer Research, Susan Broniarczyk and Kent Nakamoto (eds.), Provo, UT: Association for Consumer Research, 2002

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