The Construction of Beauty Ideals in the Brazilian Luxury Market: A Socio-Semiotic Approach to Cultural Branding

Bernardo Figueiredo, Nacima Ourahmoune, Pilar Rojas

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2014
Number of pages2
Publication statusPublished - 2014
EventAMA: Winter Marketing Educators´conference - Orlando Fl, United States
Duration: 21. Feb 201423. Feb 2014

Conference

ConferenceAMA
Country/TerritoryUnited States
CityOrlando Fl
Period21/02/201423/02/2014

Keywords

  • branding, Brazil, semiotics, luxury, consumer culture, emerging markets

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