| Original language | English |
|---|---|
| Title of host publication | Marketing Models |
| Editors | Kim Buch-Madsen |
| Place of Publication | Copenhagen |
| Publisher | Samfundslitteratur |
| Publication date | 1. Mar 2019 |
| Pages | 106-111 |
| ISBN (Print) | 9788759332016 |
| Publication status | Published - 1. Mar 2019 |
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