The commercial growth of sponsorship

Thorsten Dum, Ulrik Wagner

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Original languageEnglish
Title of host publicationWhen sport meets business : Capabilities, Challenges, Critiques
EditorsUlrik Wagner, Rasmus Storm, Klaus Nielsen
Place of PublicationUK
PublisherSAGE Publications
Publication date2017
Pages75-91
Chapter6
ISBN (Print)978-1-4739-4804-4
Publication statusPublished - 2017

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