The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives

Edlira Shehu, Jan U. Becker, Ann-Christin Langmaack, Michel Clement

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Business Ethics
Volume138
Issue number3
Pages (from-to)589-600
ISSN0167-4544
DOIs
Publication statusPublished - 2016

Cite this

Shehu, Edlira ; Becker, Jan U. ; Langmaack, Ann-Christin ; Clement, Michel. / The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives. In: Journal of Business Ethics. 2016 ; Vol. 138, No. 3. pp. 589-600.
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The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives. / Shehu, Edlira; Becker, Jan U. ; Langmaack, Ann-Christin; Clement, Michel.

In: Journal of Business Ethics, Vol. 138, No. 3, 2016, p. 589-600.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives

AU - Shehu, Edlira

AU - Becker, Jan U.

AU - Langmaack, Ann-Christin

AU - Clement, Michel

PY - 2016

Y1 - 2016

U2 - 10.1007/s10551-015-2595-3

DO - 10.1007/s10551-015-2595-3

M3 - Journal article

VL - 138

SP - 589

EP - 600

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 3

ER -