Tactics of Circumvention: How to Evade CCT’s Doppelgänger Brand Images as an Emerging Scholar: Round Table

Anil Isisag, Anuja Pradhan

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2019
Publication statusPublished - 2019
Externally publishedYes
EventConsumer Culture Theory Conference - Montreal, Canada
Duration: 17. Jul 201919. Jul 2019

Conference

ConferenceConsumer Culture Theory Conference
Country/TerritoryCanada
CityMontreal
Period17/07/201919/07/2019

Keywords

  • consumer culture theory
  • De Certeau

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