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Strategy Follows the Structure of Artificial Intelligence

  • ESADE
  • University of Stuttgart

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

Original languageEnglish
JournalIEEE Engineering Management Review
Volume50
Issue number3
Pages (from-to)17-19
ISSN0360-8581
DOIs
Publication statusPublished - 2022
Externally publishedYes

Keywords

  • Artificial intelligence
  • Business
  • Companies
  • Ecosystems
  • Industries
  • Internet
  • Platform strategy
  • Research and development
  • Technology management
  • platform strategy
  • technology management
  • Artificial intelligence (AI)

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