Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis

Alexander Brem, D. Gerhard, K.-I. Voigt

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Abstract

In times of changing business models and international competition, there is an inherent need for
companies to foster and develop mechanisms to absorb new technologies for innovative products
and processes effectively. Such considerations lead to the strategic make-or-buy decision which
was the subject of our research. This quantitative explanatory study in the German industry
shows in particular that companies base their decision for internal or external sourcing on multiple
weighted criteria with scoring models and, even more common, with portfolio matrices. These
results are in common with recent research, however, other results are surprising, e.g. just a small
minority of companies involve people from controlling and legal departments in these decision
processes. The paper also reveals differences between companies with different timing and competitive
strategies, which are in line with the proposed characteristics of these strategic focuses in
literature. Implications for theory and practice are given to foster future research in this area.
Original languageEnglish
Article number1450016
JournalInternational Journal of Innovation and Technology Management
Volume11
Issue number3
Pages (from-to)1450016-1 - 1450016-23
Number of pages23
ISSN0219-8770
DOIs
Publication statusPublished - 16. Apr 2014

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Industry
Make or buy decisions
Sourcing
Empirical analysis
Business model
Innovative process
Market strategy
International competition
Sourcing decisions
Scoring

Cite this

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Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies : An Empirical Analysis. / Brem, Alexander; Gerhard, D.; Voigt, K.-I.

In: International Journal of Innovation and Technology Management, Vol. 11, No. 3, 1450016, 16.04.2014, p. 1450016-1 - 1450016-23.

Research output: Contribution to journalJournal articleResearchpeer-review

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