Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image

Oliver Schnittka, Julian Hofmann, Marius Johnen, Carsten Erfgen

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Leaving Footprints : Proceedings of the 46th Annual Conference of the European Marketing Academy
Publisher	European Marketing Academy
Publication date	2017
Publication status	Published - 2017
Event	46th Annual European Marketing Academy Conference: Leaving Footprints - Duration: 23. May 2017 → 26. May 2017

Conference	46th Annual European Marketing Academy Conference: Leaving Footprints
Period	23/05/2017 → 26/05/2017

Cite this

@inproceedings{72f6633de72a48d18e926791467782ea,

title = "Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image",

author = "Oliver Schnittka and Julian Hofmann and Marius Johnen and Carsten Erfgen",

year = "2017",

language = "English",

booktitle = "Leaving Footprints",

publisher = "European Marketing Academy",

note = "46th Annual European Marketing Academy Conference: Leaving Footprints ; Conference date: 23-05-2017 Through 26-05-2017",

}

Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image. / Schnittka, Oliver; Hofmann, Julian; Johnen, Marius et al.
Leaving Footprints: Proceedings of the 46th Annual Conference of the European Marketing Academy. European Marketing Academy, 2017.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image

AU - Schnittka, Oliver

AU - Hofmann, Julian

AU - Johnen, Marius

AU - Erfgen, Carsten

PY - 2017

Y1 - 2017

M3 - Article in proceedings

BT - Leaving Footprints

PB - European Marketing Academy

T2 - 46th Annual European Marketing Academy Conference: Leaving Footprints

Y2 - 23 May 2017 through 26 May 2017

ER -