Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption

Dannie Kjeldgaard

Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption

Dannie Kjeldgaard

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Ikke angivet
Publisher	European Institute for Advanced Studies in Management
Publication date	2009
Pages	1-6
Publication status	Published - 2009
Event	5th Workshop on Interpretive Consumer Research - Milano, Italy Duration: 2. Apr 2009 → 3. Apr 2009

Conference

Conference	5th Workshop on Interpretive Consumer Research
Country/Territory	Italy
City	Milano
Period	02/04/2009 → 03/04/2009
Other	consumer culture theory, prosumer

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Cite this

@inproceedings{627e4420299d11deae62000ea68e967b,

title = "Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption",

author = "Dannie Kjeldgaard",

year = "2009",

language = "English",

pages = "1--6",

booktitle = "Ikke angivet",

publisher = "European Institute for Advanced Studies in Management",

note = "5th Workshop on Interpretive Consumer Research ; Conference date: 02-04-2009 Through 03-04-2009",

}

Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption. / Kjeldgaard, Dannie.
Ikke angivet. European Institute for Advanced Studies in Management, 2009. p. 1-6.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption

AU - Kjeldgaard, Dannie

PY - 2009

Y1 - 2009

M3 - Article in proceedings

SP - 1

EP - 6

BT - Ikke angivet

PB - European Institute for Advanced Studies in Management

T2 - 5th Workshop on Interpretive Consumer Research

Y2 - 2 April 2009 through 3 April 2009

ER -