Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Eva Kipnis, Chris Pullig, Catherine Demangeot, Cristina Galalae, Julie Emontspool, Oscar Ybarra, Kimberly Rios

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEnlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
EditorsFelipe Pantoja, Shuang Wu, Nina Krey
PublisherSpringer
Publication date2020
Pages297-298
ISBN (Print)9783030425470
ISBN (Electronic)9783030425456
DOIs
Publication statusPublished - 2020
Event2019 Academy of Marketing Science World Marketing Congress - University of Edinburgh, 2019 Academy of Marketing Science World Marketing Congress, United Kingdom
Duration: 9. Jul 201912. Jul 2019

Conference

Conference2019 Academy of Marketing Science World Marketing Congress
LocationUniversity of Edinburgh
Country/TerritoryUnited Kingdom
City2019 Academy of Marketing Science World Marketing Congress
Period09/07/201912/07/2019
SeriesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN2363-6165

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